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Tommy Hilfiger to be honored with PhilaU Spirit of Design Award

21 Jan '11
4 min read

Tommy Hilfiger, who for 25 years has been at the forefront of the classic but trendy all-American preppy look, will receive the prestigious 2011 Spirit of Design Award at Philadelphia University's Fashion Show on Saturday, April 30, at the Academy of Music.

Hilfiger, a designer known for casual styles and his classic red, white and blue flag logo, is an American fashion icon who oversees a brand that includes apparel for women, men and children, home, fragrance, eyewear and licensed products. There are more than 1,000 Tommy Hilfiger stores worldwide and the company recently developed an exclusive contract with Macy's to sell its merchandise.

"I am very honored to receive the Philadelphia University Spirit of Design Award," Tommy Hilfiger said. "I think it is incredibly important to give back and to support new designers interested in working in the fashion industry."

"We are thrilled that Tommy Hilfiger is the 2011 recipient of the Philadelphia University Spirit of Design Award," said Clara Henry, director of Philadelphia University's fashion design program. "He is an international fashion icon who is an advocate for design education and nurturing young talent."

The Tommy brand is centered around a hip and colorful button-down, casual lifestyle. Hilfiger noted in a recent interview in Women's Wear Daily that he was one of the first designers to feature celebrity marketing – Britney Spears, Jewel, Lenny Kravitz and David Bowie among them – and that his brand's image is closely associated with pop culture and music.

Hilfiger, from the small upstate town of Elmira, N.Y., began his career in fashion as a high school student with a small chain of stores called People's Place. He introduced his first signature collection for men in 1985, modernizing button-down shirts, chinos and other classics with updated fits and details. With creativity and bold marketing campaigns – including a much-talked about billboard in New York's Times Square – his collections expanded and success grew.

Andrew Van Sant, '11, president of Philadelphia University's Fashion Industries Association student group, said, "Tommy Hilfiger is a brilliant designer as well as a consummate fashion industry professional who has developed an exceptional model for building a globally recognized brand. He is an inspiration for those of us who are entering the fashion industry."

Hilfiger was named 1995 Menswear Designer of the Year by the Council of Fashion Designers of America, has won several FiFi awards from the fragrance industry, was GQ Spain's Designer of the Year in 2006, and in 2008 Women's Wear Daily listed Hilfiger as the #1 Designer and #16 Brand in their annual top-100 listing. In 2009, Hilfiger received the UNESCO Support Award for his philanthropic efforts and the Marie Claire Lifetime Achievement Award.

Through The Tommy Hilfiger Corporate Foundation, he has supported numerous charities and causes, including the Martin Luther King Jr., National Memorial Project Foundation, the Anti-Defamation League and The Fresh Air Fund.

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