• Linkdin
Maximize your media exposure with Fibre2Fashion's single PR package  |   Know More

Chitrangada Singh is brand ambassador of Dollar Missy

29 May '18
2 min read
Courtesy: Dollar Industries
Courtesy: Dollar Industries

Brand: Dollar Missy, which retails fashionable female wear such as leggings, capris and innerwear

Company: Dollar Industries Limited, one of the top hosiery manufacturers in India

Brand ambassador: Chitrangada Singh, model and Hindi film actor

Product profile: Dollar Missy has a wide colour range of leggings and legwear such as shorts, cycling shorts, relaxed capri, trousers, pyjama and lounge pants. It also has trendy t-shirts, racer backs, and affordable collection of innerwear including camisoles and panties.

Design aesthetic: The collections in leggings made of 95/5 four-way stretch fabric are comfortable and ideal for partywear, casualwear and formalwear.

Advertising campaign: The new Dollar Missy advertising campaign was shot in Bangkok by Sachin Kotre for A La Carte Films. The company will carry a 360-degree campaign across print, electronic, outdoor and online media.

Retail presence: Dollar Industries enjoys a 15 per cent market share in the branded hosiery segment in India.

Export market: Dollar Industries has recently started business in African market with Nigeria to enhance export revenue. The company’s existing export markets are in the Gulf, Middle East and Nepal.

Brand ambassador speak: “Dollar Missy leggings are quite fashionable and trendy. They are very comfortable as they are made of super soft special fabric and have vast array of shades to choose from. I am in love with the entire collection of Missy,” said Chitrangada Singh.

Fibre2Fashion News Desk – India

Leave your Comments

Esteemed Clients

TÜYAP IHTISAS FUARLARI A.S.
Tradewind International Servicing
Thermore (Far East) Ltd.
The LYCRA Company Singapore  Pte. Ltd
Thai Trade Center
Thai Acrylic Fibre Company Limited
TEXVALLEY MARKET LIMITED
TESTEX AG, Swiss Textile Testing Institute
Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)
Taiwan Textile Federation (TTF)
SUZHOU TUE HI-TECH NONWOVEN MACHINERY CO.,LTD
Stahl Holdings B.V.,
Advanced Search