Hembly opens Moschino flagship store in Beijing

24 Jan '08

3 min read

Hembly International Holdings Limited and its subsidiaries is pleased to announce that, in addition to the Moschino flagship store in Shanghai, a new Moschino flagship store has been opened in Beijing to further expand on the company's footprint in the PRC market.

This Moschino boutique, located at Beijing's China Central Place (“CCP”), has about 1860 square feet of floor space to display the Moschino CheapandChic, Moschino Donna, Moschino Uomo and Moschino Jeans collections.

Mr. Ngok Yan Yu, Chairman of Hembly, said, “In order to capture the opportunity brought by Olympic 2008 which will bring people from different parts of China to Beijing, we are planning to open 4 flagship stores in the City this year. Meanwhile, the Company plans to open 30 Moschino shops in China within the next 5 years.”

The new shop in Beijing displays the new shop design concept, with the theme of fairy tales, bringing customers a band-new shopping experience that can rarely be experienced in China. A heart-shaped handle, one of the symbols of Moschino, opens the door onto a space of pale, luminous color that transforms the classic furnishings into the main characters of a tale set in an enchanted forest.

Light fixtures turn traditional plexiglass teardrops into transparent hearts that magically rain down to the ground to form metallic embellishments. Racks are in the shape of aluminum or black metal trees that spread against the walls like branches and leaves, with clothing hanging down and display units dropping like fruit. A rug with flora and fauna motifs shot with iridescent Lurex yarn lends warmth to the white marble floor.

“We believe the Mainland's economy will continue to perform well and remain strong even after the Beijing Olympic Games in 2008, which would no doubt continue benefiting Hembly's apparel-retailing business.” Mr. Ngok continued.