Canada's RW&CO. launches Thyme Maternity collection

18 Aug '22

2 min read

Pic: Newswire/CNW Group/Reitmans (Canada) Limited

RW&CO. is offering the Thyme Maternity label, effectively expanding its style and integrating Reitmans Limited's expertise in the maternity market segment. Offering its signature 'polished cool' look to accommodate this significant milestone, RW&CO. will enable pregnant customers to find fashions that suit their style and growing baby bumps.

The new Thyme Maternity collection is effortlessly chic, feminine, and playful, enabling shoppers to feel confident and comfortable at every stage of their pregnancy. With approximately 350,000 babies born annually in Canada, RW&CO. is primed to become a leading shopping destination for expectant people, the company said in a press release.

Thyme Maternity includes a wide variety of styles, ranging from workwear and intimates to loungewear and basics. "Modern moms were top of mind when we designed Thyme Maternity's collection with RW&CO,” said Michele Slepekis, vice-president of marketing and e-commerce at RW&CO. "We want our community to feel supported and empowered at every stage of their life, whatever their aesthetic. New collections will be launched seasonally, and we can't wait to outfit our customers in our broad maternity wear selection."

Available in an inclusive size range (up to 40DD for nursing bras), Thyme Maternity offers timeless staples suitable for during and after pregnancy. Essential items include clip-in nursing bras, side zipper extensions and modesty panels for breastfeeding. Apparel is made of stretchy, soft fabrics, ensuring maximum comfort for a changing silhouette. To complete the offering, RW&CO. encourages expectant customers to compliment Thyme Maternity items with RW&CO. classics like coats, blazers, and accessories. With a similar price range to RW&CO., Thyme Maternity basics start at $35.90. Loungewear, sweaters, pants, jeans and dresses are priced $49.90 - $99.90, while outerwear begins at $169.90.

Fibre2Fashion News Desk (RR)

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