Interviews
News Flash
Intimate apparel brand Soma launches brand makeover
24 Aug '20
2 min read
Pic: Chico's FAS
Chico's FAS' intimate apparel brand Soma recently announced a brand makeover that embraces beauty, strength and creativity from the inside out. It evolved its logo and marketing campaign with a new tagline, ‘It Starts Within’. The new campaign showcases an example of empowerment and modern femininity, says Kimberly Grabel, senior vice president, marketing.
"We're embracing our evolution and know a woman's greatest strength lies within," she said in a press release.
"It's important for our logo to evolve as we do. We took the capital S of our previous logo, in Snell font, and turned it on its side – just as we have done with the new brand vision. The flourish of the S symbolises the curve of a woman's body, the softness of our latest collection and the ability to shift into something new," she said.
US-based Soma also launched a new modern loungewear collection, Soma WKND, which consists of multiple fabrications that are extremely soft and lightweight and also includes styles with sustainable eco-yarn that comprise soft recycled yarns made from plastic bottles that require less energy. The collection is available in a variety of colors in sizes.
Additionally, the brand introduced Embraceable Signature Lace bra and panty collection with floral lace designs; Soma Sensual sleepwear, bras and panties that comprise sensuous silk and satin fabrics; and Enbliss Soft Stretch panties with lightweight, breathable fabric in four styles.
"We're embracing our evolution and know a woman's greatest strength lies within," she said in a press release.
"It's important for our logo to evolve as we do. We took the capital S of our previous logo, in Snell font, and turned it on its side – just as we have done with the new brand vision. The flourish of the S symbolises the curve of a woman's body, the softness of our latest collection and the ability to shift into something new," she said.
US-based Soma also launched a new modern loungewear collection, Soma WKND, which consists of multiple fabrications that are extremely soft and lightweight and also includes styles with sustainable eco-yarn that comprise soft recycled yarns made from plastic bottles that require less energy. The collection is available in a variety of colors in sizes.
Additionally, the brand introduced Embraceable Signature Lace bra and panty collection with floral lace designs; Soma Sensual sleepwear, bras and panties that comprise sensuous silk and satin fabrics; and Enbliss Soft Stretch panties with lightweight, breathable fabric in four styles.
Fibre2Fashion News Desk (DS)
Popular News
Leave your Comments
Editor’s Pick
Esteemed Clients
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
