Seraphine maternity wear brand coming to India soon

09 May '18

1 min read

Courtesy: Seraphine

Seraphine, the London-based fashion maternity wear brand, will be launched in India in August this year. It has signed a master franchise agreement with Kay Kay Clothing LLP to enter the country. The brand’s first store in India will be opened in Delhi and it plans to have about 10 company-owned and sub-franchised stores in the next 3 years.

The London based brand along with Kay Kay Clothing will open stores in major cities like Mumbai and Bengaluru, apart from Delhi in the next 3 years, said Rajat Kapoor, the director of Kay Kay Clothing. Stores will also be opened in tier II cities via the sub-franchise agreement.

Along with stores, the brand will also sell its products online in India. Besides its own online channel, the products will be available through other e-commerce marketplaces.

Seraphine’s existing global e-channel receives orders from India and thus the company is expecting a good traction through the online medium once it launches the Indian portal, Kapoor told a news agency.

Seraphine currently has stores in London, Paris, New York, Hong Kong and Dubai. (KD)

Fibre2Fashion News Desk – India

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