US' Nike teams up with Jacquemus for Runway to Sport

“For this collaboration with Nike, I wanted to create a collection that reinterprets athletic women’s sportswear in a minimal way. I have always been inspired by vintage ACG pieces and Nike campaigns from the ’90s. Having this imagery in mind, we designed women’s athletic wear with sensuous details and neutral colors, along with my own interpretation of the Humara, my favorite Nike shoe. It was important for the collection to be accessible for all bodies, and to be a natural blend of Jacquemus style and Nike performance,” said Simon Porte Jacquemus, creative director of Jacquemus.

Supported by Nike’s rich heritage, Jacquemus imagines a world where outdoor pursuits and court sports comingle within a new, integrated aesthetic. Forthcoming apparel and footwear collections, which begin releasing later in summer, interweave a variety of hallmark Nike designs with unisex footwear and accessories as a way to invite integrated sport-centered style into everyday life, Nike said in a press release.

“When we collaborate at Nike, it’s always a 50-50 union where each partner comes together to advance the other forward in ways that couldn’t have been done alone. With Jacquemus, we drew from vintage ACG inspiration and the interweaving of Nike Dri-FIT fabric and considered footwear like the Humara to create a nexus of sport and style that could only be done through the shared lens of Nike x Jacquemus. Collaboration at Nike, and with partners like Jacquemus, allows us to expand the culture of sport and redefine it for the next generation,” said Jarrett Reynolds, Nike VP of Catalyst Apparel Design.

Fibre2Fashion News Desk (RR)