USPA Kids to display trendy wear at JFW in Chennai

“We are pleased to partner with Junior’s Fashion Week for the third year in a row. It is a wonderful platform for us to showcase our spring-summer collection for 2018, that is a perfect blend of the classic American style that USPA stands for and the preferences and needs of the Indian audience. We realise over the years that kids have very specific tastes and hence, we went a step ahead to translate their love for colours and prints in our new collection,” says Alok Dubey, CEO, Lifestyle Brands at Arvind Lifestyle Brands Ltd.

Keeping in mind fashion-forward kids and their ever-changing closest needs, USPA Kids’ holiday shirts are in cheerful and summery colours and include essential shirts for boys. The brand also offers classic sports dresses in bold and vibrant colours, knitted summer dress, stylish colour-blocked smockings, beach dresses and textured party dresses for girls to cater to all their fashion needs under one roof.

Inspired by Indigo hues, Hawaiian beaches and Old Glory, the newly curated collection by USPA Kids is the perfect fit for the experimenting and unafraid young minds. From sporty polo t-shirts and shorts for their playtime to suave shirts and trousers that would make a lasting impression at a birthday party, USPA Kids has all it takes for kids to find their perfect fit all year round.

“This year at the JFW ramp, we will showcase a collection that has playful and fun designs alongside quality, variety, comfort, and convenience. We have received immense appreciation from the audience in the past through this platform and we are thrilled to work with them again and introduce our SS18 collection to the Indian parents and kids,” Dubey added.

Junior models will walk the ramp at the JFW 2018 to shocase the new collection by USPA Kids. Apart from brilliant essentials that include a mélange of striper and overdyed polo tees, graphic round neck tees, and trendy washed denim, the audience will also be in for a treat with a lot of bright hues on display. Henley tees in playful colours, lively garment dyed cargo shorts and knit dresses with the brand’s signature stars and stripes print will enthrall the audience. (RKS)

Fibre2Fashion News Desk – India