I-dealoptics to bring classic style sunglasses for Haggar brand

14 Jul '05

3 min read

Men's & women's casual dress marketer Haggar Clothing Co announced it has signed a licensing agreement with The Feldman Corporation, d.b.a. I-dealoptics to introduce ophthalmic eyewear and sunglasses. I-dealoptics launches classic style and outstanding quality to the Haggar brand.

"Haggar is known for its high quality and classic style," stated Frank Bracken. "The agreement with I-dealoptics is an important extension for us since we had a desire to become a part of the fast-growing branded eyewear industry. They looked for a company whose marketing concepts fit perfectly with Haggar's strategic marketing plan, and our search led us to I-dealoptics."

Morton L. Feldman, president and chief operating officer of I-dealoptics, stated, "I-dealoptics is very pleased to become a licensee of Haggar. This agreement is our first license in our 8-year history. We have been offered several names in the past, but none were exactly right for us.

They wanted the synergies to fit, and Haggar offers us the opportunity to introduce an original line with an emphasis on a men's collection. We're proud to join the already impressive line of Haggar products."

I-dealoptics' superior quality and timeless style will accent other Haggar products such as shirts, pants and suits. The Haggar eyewear line will be introduced at Vision Expo Las Vegas on Sept. 15, 2005. The first collection will offer 16 styles, most in two different sizes and all in three different colors, including a variety of monel metals, stainless/aluminums, acetate and fresh ophthalmic sunglasses.

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