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Earth Shoe's special footwear for pregnant women

19 Jan '06
3 min read

Taking care of pregnant women Earth Shoe offers specially designed footwear which provides comfort and safety.

Pregnancy presents a host of physical changes in a woman's feet, including swelling, "flat feet," and general pain and discomfort.

Fortunately, wearing a healthy shoe like Earth can address several of these problems.

"They receive e-mails all the time from pregnant women who find great relief from wearing Earth.

Not only do their feet feel better, but their Kalso Negative Heel also helps them carry their new weight more easily."

The unique Negative Heel is a technology developed by Danish Yoga Master Anne Kalso.

This design positions the heel slightly lower than the toe to promote a more natural posture with the head straight, shoulders rolled back and spine and pelvis aligned, allowing the back to form its natural arch.

The Negative Heel differs from a heeled shoe that pitches the body forward and throws the pregnant woman's body off balance and strains the back even more.

"When the body is naturally aligned, the pelvis, which is the strongest part of the body, better supports the extra weight," explained Vern Aisner, director of marketing for Earth.

"In fact, after wearing the shoes during pregnancy, many become Earth wearers for life."

Edema, which is the medical term for swelling of the feet, occurs when the extra weight of the uterus puts pressure on the blood vessels and causes circulation to slow down and blood to pool in the legs and feet.

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