Kareena Kapoor launches 'Heroine Collection' by Jealous 21

"Grab the Spotlight with Jealous21" is the theme of the line of apparels to be launched through this association. Jealous 21 promises a great fit, fashion and oomph and this is tailor made for Kareena. This brings plenty of good news for Jealous 21 fans as this will enable them to own the “Heroine Inspired collection”. With this association, Jealous21 will be reaching out to its customers with an all new collection inspired by Kareena’s outfits from the movie. 

 

Jealous 21, India's leading exclusive women's fashion brand which pioneered the concept of HIP FIT JEANS has associated as 'Style Partner' with the mu#

“My look in the movie is both glamorous and stylish. I am thrilled to be launching the “Heroine inspired collection by Jealous 21” dedicated to the movie. It is so fashionable!” said Kareena.

 

Jealous 21, India's leading exclusive women's fashion brand which pioneered the concept of HIP FIT JEANS has associated as 'Style Partner' with the mu#

“Jealous 21 is delighted to associate with the movie ‘Heroine’ and the glamorous Kareena Kapoor.  She is an ideal representation of today’s young woman - confident & stylish!” said Rachna Aggarwal, CEO, Indus League Clothing Pvt Ltd. “The collection offers women an opportunity to experience firsthand the style & glamour of their favorite actress, to feel beautiful and look like a HEROINE!. We are very confident that this range will become an instant hit amongst our customers!” Mrs. Aggarwal added.

 

Jealous 21, India's leading exclusive women's fashion brand which pioneered the concept of HIP FIT JEANS has associated as 'Style Partner' with the mu#

Director Madhur Bhandarkar said, “I am extremely happy with the collection that Jealous 21 has designed taking inspiration from the clothes worn by Kareena in the movie.  The collection perfectly reflects both the style and the attitude of the female protagonist of my film.”

 

Jealous 21, India's leading exclusive women's fashion brand which pioneered the concept of HIP FIT JEANS has associated as 'Style Partner' with the mu#

The Collection’ includes evening dresses, denims, party tops all the right mix for that extraordinarily glamorous look. The range will be available across all exclusive Jealous 21 outlets, Pantaloons, Centrals & Reliance Trendz stores.

 

Jealous 21, India's leading exclusive women's fashion brand which pioneered the concept of HIP FIT JEANS has associated as 'Style Partner' with the mu#

The association between Jealous 21 and ‘Heroine’ was facilitated by Carat Fresh Integrated, an experiential marketing agency of Aegis Media India Group. 

 

Jealous 21, India's leading exclusive women's fashion brand which pioneered the concept of HIP FIT JEANS has associated as 'Style Partner' with the mu#

Jealous 21, from Indus League Clothing Ltd., revolutionized the jeans market for women by targeting college girls as their primary market with a unique range. The product development process introduced the concept of co-creation with the users. As a result of this philosophy, Jealous21 identified a real gap in the jeans offering to college girls. Fit is the primary attribute that all girls look for. To get the perfect fit jeans, the hip and waist size have to be correct. However jeans available in the market use a single hip to waist ratio.