Louis Vuitton signs Jordi Labanda for mobile app campaign

Fashion, beauty and large measures of glamour characterise the creative universe of Jordi Labanda. Known worldwide for his unmistakeable style and partnerships with many of the world’s top publications, the artist, now based in New York, has worked with big brands like Zara, Swarovski, Dior, Moncler, and so on.

The latest name to resort to the appealing figures that have been stepping off his paintbrush for the last decade is Louis Vuitton. Now making its first foray into mobile-commerce, the luxury brand has entrusted Jordi Labanda with the artistic direction of a series of animations which follow the busy day of a modern, sophisticated woman who likes to stay connected.

The project aesthetics are inspired by classic animation from Eastern Europe, created in conjunction with the Vasava studio in Barcelona. Japan and Europe are set to be the next destinations represented in this high fashion campaign.

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