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Soha Ali Khan - new face of Globus
13 Apr '06
1 min read
Apparel retailer, Globus, has signed up the bubbly Soha Ali Khan for brand endorsement.
Company is looking to cash in on Soha's fame for her latest role in Rang de Basanti and is trying to woo youngsters.
Soha will appear as Globus face 2006-07 in campaigns including outdoor and print media from mid-April.
Soha believes that the style reflects individual's attitude and Globus offers a beautiful blend of traditional and modern styles to the young fashion.
Globus, a Rs100 crore group, also plans to concentrate on its own brand merchandising under 'Globus' and 'F21' labels.
Company has also introduced a fashion website GIX targeting youngsters.
Company is looking to cash in on Soha's fame for her latest role in Rang de Basanti and is trying to woo youngsters.
Soha will appear as Globus face 2006-07 in campaigns including outdoor and print media from mid-April.
Soha believes that the style reflects individual's attitude and Globus offers a beautiful blend of traditional and modern styles to the young fashion.
Globus, a Rs100 crore group, also plans to concentrate on its own brand merchandising under 'Globus' and 'F21' labels.
Company has also introduced a fashion website GIX targeting youngsters.
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