Valentino displays seasonless collection in Shanghai

The vocabulary of stylistic attitudes the couple have developed for the Roman house gets both strengthened and remastered.

With a bold and unremitting move, Maria Grazia Chiuri and Pierpaolo Piccioli focus on one single color - red, the ‘trait d’union’ between Valentino, whose association with red is almost a given, and a hue that’s so integral to Chinese culture. Maria Grazia Chiuri and Pierpaolo Piccioli interpret rouge in its countless shades throughout the whole collection.

It’s a rouge that is grand and opulent, but that also has severity and lightness. It’s the rouge of firmness that leaves way to fluidity, and back; it’s the rouge of intarsia, patent shine, clusters of materials and subtle showmanship.

A rouge so kaleidoscopic and diverse, every woman can find her own key into it, making it her own. The new Valentino rouge is a timeless statement that is boldly yet subtly individual.

Contrast and contamination, in the meantime, are affirmed as a key to the contemporary world. Maria Grazia Chiuri and Pierpaolo Piccioli put the individual to the fore: it’s each customer’s unique path into the House’s signatures that truly and deeply defines Valentino’s ineffable modernity.

Valentino