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Cosmetic Company ULTA to implement SLI system
10 May '06
2 min read
Based in Chicago, ULTA was founded in 1990 as a new and different way for women to shop for beauty products by combining a salon, department store and retail store under one roof. ULTA started its e-commerce site as a way to provide 24/7 service, in 2000.
Today, the company has more than 165 stores throughout the US, a number which is expected to grow to 200 by year-end. Also expected to grow is the company's online operations, which currently account for a small portion of its business.
The company began working with SLI Systems last fall in order to overhaul its existing site search functionality, which was drawing complaints from users on a regular basis, according to Director of E-commerce Kevin Metz.
Click to view more details
ULTA is the ultimate beauty site featuring over 9,000 products ranging from cosmetics to fragrances, appliances, hair care, and skin care. The one-stop beauty site is the essential destination to find over 400 brands including Bourjois, Ralph Lauren, Urban Decay, Calvin Klein, Too Faced, Armani, Sugar Baby, Revlon, and ULTA's own ever-expanding private label brand. ULTA stores have additional brands including Bare Escentuals, Prada, Chanel, Redken and more.
Today, the company has more than 165 stores throughout the US, a number which is expected to grow to 200 by year-end. Also expected to grow is the company's online operations, which currently account for a small portion of its business.
The company began working with SLI Systems last fall in order to overhaul its existing site search functionality, which was drawing complaints from users on a regular basis, according to Director of E-commerce Kevin Metz.
Click to view more details
ULTA is the ultimate beauty site featuring over 9,000 products ranging from cosmetics to fragrances, appliances, hair care, and skin care. The one-stop beauty site is the essential destination to find over 400 brands including Bourjois, Ralph Lauren, Urban Decay, Calvin Klein, Too Faced, Armani, Sugar Baby, Revlon, and ULTA's own ever-expanding private label brand. ULTA stores have additional brands including Bare Escentuals, Prada, Chanel, Redken and more.
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