Tommy Hilfiger announces new ad campaign

20 Jul '15

2 min read

American fashion brand Tommy Hilfiger, which is owned by PVH Corp. has announced its Fall 2015 global advertising campaign, TEAM HILFIGER, it said in a press statement.

Celebrating its 30th year, Tommy Hilfiger turns classic American football on its head. The goalposts are raised, the yard lines are drawn and everyone comes together for a spirited game of football – all with a modern, fashion-forward twist.

“American football has always been one of my favorite sports and for Fall 2015, we look to the iconic game for inspiration in our advertising campaign and collection,” said Tommy Hilfiger. “As we commemorate our milestone 30th anniversary, we capture all the eclectic details of game day fashion – from athletic stripes to metallic touches and collegiate insignia, all reinvented with our trademark twist that’s irreverent and cool.”

The Fall 2015 campaign centers on the Tommy Hilfiger women’s collections, as the brand continues to focus on the continued global growth of its women’s business. Celebrating the quintessential “Tommy twist,” the campaign is brought to life by football players sporting Hilfiger uniforms who appear in the background.

TEAM HILFIGER will break worldwide on August 3, 2015 with a multi-media programme that includes print, traditional display and social media presence.

Tommy Hilfiger also hosted a special presentation showcasing select looks from the Tommy Hilfiger Tailored Spring/Summer 2016 collection during the inaugural New York Fashion Week: Men’s.

The presentation featured 24 live models posed against bespoke décor created especially for the event.

“The Tommy Hilfiger TailoredSpring/Summer 2016 collection is inspired by a glamorous island hopping holiday in the 1950s – when making a journey stylish was just as important as the destination itself,” said Tommy Hilfiger. “TheTailored line is one of the fastest growing segments of our business, and we’re excited to celebrate the CFDA’s inaugural New York Fashion Week: Men’s with this collection.”

The collection journey begins in Honolulu, where classic business suiting gets a fresh reinterpretation for summertime wear. In Martha’s Vineyard, the signature look is casual and holiday-ready; dressed-up style is designed for pleasure, not for business. The collection fuses classic nautical accents and signature details to give each look a finish that’s relaxed yet polished and refined. (SH)

Fibre2Fashion News Desk - India

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