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GBMI rolls out new fashion brand 'Mehandi'
22 May '06
2 min read
Global Brand Marketing Inc, the leader in fashion forward footwear, is pleased to announce the launch of a new fashion brand Mehandi, a women's only label that provides for an exotic blend of artisan and sophisticated silhouettes debuting with the Spring/Summer 2007 collection.
Inspired by the ancient traditions of the Mehandi art form (henna), the footwear collection is defined by the innate craftsmanship of design, culture and ethnic style. The initial collection, which will retail between $60 and $80, celebrates its namesake with a range of lifestyle sandals that embrace elegant leather work, eclectic motifs/cross-cultural heritage, and ornate embellishments.
The color palette is infused with shades that are soothing and exotic, influenced by Moroccan tile work, Indian fabrics and Asian landscapes.
"We are very excited about launching Mehandi. We believe consumers will gravitate to the exotic and artisan looks we've created," said Killick Datta, CEO of Global Brand Marketing Inc. "We have shared initial prototypes with key retail partners and the feedback has been outstanding."
The collection will debut at the Fashion Footwear Association of New York (FFANY) tradeshow June 6th and will be available in select department stores and specialty boutiques worldwide in November 2006.
Founded in late 1996 by Killick Datta, Global Brand Marketing Inc is the owner of Dry-shoD, Verde by Dry-shoD, Mehandi and FunFlopps brands, retail store chain Global Feet, and is the authorized global footwear licensee of Diesel, XOXO, Nautica, 7 For All Mankind, and Mecca.
Based in Santa Barbara, CA, GBMI designs, develops and markets stylish footwear for men, women, and children, and is distributed in over 145 countries worldwide.
Inspired by the ancient traditions of the Mehandi art form (henna), the footwear collection is defined by the innate craftsmanship of design, culture and ethnic style. The initial collection, which will retail between $60 and $80, celebrates its namesake with a range of lifestyle sandals that embrace elegant leather work, eclectic motifs/cross-cultural heritage, and ornate embellishments.
The color palette is infused with shades that are soothing and exotic, influenced by Moroccan tile work, Indian fabrics and Asian landscapes.
"We are very excited about launching Mehandi. We believe consumers will gravitate to the exotic and artisan looks we've created," said Killick Datta, CEO of Global Brand Marketing Inc. "We have shared initial prototypes with key retail partners and the feedback has been outstanding."
The collection will debut at the Fashion Footwear Association of New York (FFANY) tradeshow June 6th and will be available in select department stores and specialty boutiques worldwide in November 2006.
Founded in late 1996 by Killick Datta, Global Brand Marketing Inc is the owner of Dry-shoD, Verde by Dry-shoD, Mehandi and FunFlopps brands, retail store chain Global Feet, and is the authorized global footwear licensee of Diesel, XOXO, Nautica, 7 For All Mankind, and Mecca.
Based in Santa Barbara, CA, GBMI designs, develops and markets stylish footwear for men, women, and children, and is distributed in over 145 countries worldwide.
Global Brand Marketing Inc
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