Tissot brings Danica Patrick's T-Touch Limited Edition watch at Grand Prix

26 May '06

2 min read

Swiss watch brand Tissot, with more than 150 years of expertise in watch-making, is proud to unveil the new Danica Patrick T-Touch Limited Edition watch at the 2nd Annual Watkins Glen Indy Grand Prix presented by Tissot.

The race will take place on June 4th in Watkins Glen, NY. Tissot recently signed on as a sponsor of Watkins Glen International, deepening its footprint in motor sports. Tissot will only produce 500 Danica Patrick T-Touch Limited Edition watches worldwide, making it an exclusive timepiece for fans and watch collectors, alike.

A Tissot ambassador since 2005, Indy Racing League driver Danica Patrick took home last season's IRL Rookie of the Year award.

A formal press conference will be held on race weekend to unveil the watch by Danica Patrick, along with a Q&A session for credentialed media. Danica Patrick continues to be a part of Tissot's objective to grow its presence in motor sports.

Other assets in motor sports for the brand include ambassador and MotoGP star Nicky Hayden and Official Timekeeper duties in NASCAR and the MotoGP World Championship.

Tissot's Danica Patrick T-Touch Limited Edition comes with all the high-tech features consumers have come to expect in their T-Touch. The T-Touch offers proprietary tactile technology that is activated with the touch of the owner's finger.

Functions for the T-Touch include a compass, alarm, altimeter, barometric pressure (meteo), date, time, chronograph and thermometer. The Danica Patrick T-Touch Limited Edition also features a unique white leather strap with red stitching and a special case back with Indy racing car, Danica's engraved signature and limited edition number.

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