J. Lindeberg re-acquires USA distribution from Triluxe

26 May '06

3 min read

Modern lifestyle brand J. Lindeberg, is re-acquiring the US distribution from Triluxe, their present North American distributor and business partner. The acquisition will take effect as of 1 July 2006.

J. Lindeberg will establish a wholly owned subsidiary in the USA with headquarters in New York. This will mean a new focus for J. Lindeberg and the commitment of greater resources and investment in order to fully exploit the global momentum of the brand within the US market.

The brand's complete modern lifestyle offering will be launched in the US market, and the company is committed to providing the resources and organizational structure required to support the success of each of the collections:

- J. Lindeberg Concept Men's and Women's - the main line fashion collections;
- J. Lindeberg Denim - the progressive jeans line;
- JL - the essential modern casual wear range;
- JL SKI and JL GOLF - the two line extensions of technical sportswear.

The J. Lindeberg flagship stores in New York and LA will undergo facelifts and the company will commence a roll-out of new retail stores beginning with the opening of a JL store in Dallas in September 2006.

Creative Director Johan Lindeberg said, "The next steps for J. Lindeberg in the USA will be to expand the distribution of each of the collections individually, and at the same time fully package the brand as THE new generation lifestyle brand in the USA. After our spring summer 2007 men's wear fashion show in June in Milan this year, my wife and I will be spending as much time as possible in the US to make sure we get the J. Lindeberg culture fully established."

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