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Hublot watchmaker launches 'HUBLOT TV'-Television Channel

07 Jun '06
4 min read

Hublot is the first prestige company, not only in the world of luxury goods, but also in the world of watchmaking, to launch its own television channel – HUBLOT TV. Jean-Claude Biver, CEO of Hublot watches, was determined not to miss this historic opportunity.

With a strong presence on the net for more than a year, backed by a hugely successful design and technology site, Hublot decided to take the plunge and develop its own television channel using a revolutionary concept: the first TV channel dedicated to a watch brand, enabling all watchmaking enthusiasts and collectors to enter into the world of the Hublot brand in a lively, informative and intimate way.

“Be different, be the first” is the watchword at Hublot with this television channel that will broadcast Hublot programmes around the clock, 7 days a week, with full screen vision, and therefore exceptional image quality, which can be run directly from the web site and viewed anywhere in the world. Hublot TV will be launched on June 5th, 2006, during the FT Luxury Summit in Las Vegas, for which Jean-Claude Biver has been invited to make a conference on the Rationalisation of Luxury.

A television channel dedicated to a single brand may seem strange to specialists in the world of conventional television, accustomed to generalist channels. But this channel has an advantage that no other channel can offer – exclusive programmes covering a niche theme.

Hublot therefore needs to identify thekey themes and present its latest watches. It also provides an opportunity to tell its clients about sponsored events throughout the year and everything that affects the world of Hublot.

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