Interviews
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DTC sponsors Mission Fashion 2006
23 Jun '06
1 min read
In the final episode of the reality fashion program Mission Fashion, sponsored by the Diamond Trading Company (DTC) sparkling diamonds set off all of the glitz and glamour of the Middle Eastern fashion industry.
Audience admired the glamour and the original designs of the Rayana diamond jewelry, provided by Damas Beirut.
All eyes were drawn to the stunning diamonds that sparkled and shone at every model's head turning.
As all Arabic women know, wearing diamonds can be extremely empowering and these models certainly looked confident being the center of attention while displaying their Rayana diamond sets.
Mission Fashion's DTC sponsorship was a reflection of the development of the diamond jewelry in Gulf market in recent years.
Traditional gold was the jewelry of choice but diamonds has surpassed this by far.
The diamond jewelry market in KSA has increased by 47% in the past four years.
Gulf region is the fourth largest diamond market in the world with an estimated US $2 billion retail value in 2006.
Audience admired the glamour and the original designs of the Rayana diamond jewelry, provided by Damas Beirut.
All eyes were drawn to the stunning diamonds that sparkled and shone at every model's head turning.
As all Arabic women know, wearing diamonds can be extremely empowering and these models certainly looked confident being the center of attention while displaying their Rayana diamond sets.
Mission Fashion's DTC sponsorship was a reflection of the development of the diamond jewelry in Gulf market in recent years.
Traditional gold was the jewelry of choice but diamonds has surpassed this by far.
The diamond jewelry market in KSA has increased by 47% in the past four years.
Gulf region is the fourth largest diamond market in the world with an estimated US $2 billion retail value in 2006.
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