Helly Hansen footwear division to walk strong with fresh appointment
23 Jun '06
1 min read
Footwear will be independently represented at Helly Hansen Distribution, with the appointment of Tony Rawlings as Southern Area Sales Executive.
According to Emma Russell, Marketing Manager, the company needed a dedicated footwear ambassador to strengthen the brand's drive into the footwear market.
He is the ideal person to build on UK's successes in the technical outdoor and water sports category, stated Russell.
Tony is no newcomer to the brand as he has handled Helly Hansen in the West Country for the past three years.
His experience of the technical, performance clothing provides a natural extension into footwear, where the brand emphasis is also on new technologies and progressive designs.
For the ensuing Spring/Summer 2007 collection, Helly Hansen features innovative designs and Helly Hansen technologies, such as Lifa Stay Dry technology will be on display over the coming months.