Kelly Rowan is the new face for Indigo Palms

24 Jun '06

3 min read

Denim maker Indigo Palms Denim Company has announced actress Kelly Rowan, star of the popular 'The O.C.' television series, will appear in the Indigo Palms women's ad campaign for Fall/Holiday 2006.

Ms Rowan, who plays an intelligent, beautiful and likeable businesswoman, wife and mother on the show, will be featured in Indigo Palms' first campaign to advertise their women's collection.

Indigo Palms is the pioneer of premium denim for the modern woman, offering exclusive fabrics from Japan and Europe and an exquisite fit. Ms Rowan was represented in this deal by her agent Robert Stone of Stone America.

"I think people will be able to relate to Kelly from a demographic standpoint," said Don Kerkes, President of Indigo Palms.

"As a person, she's down-to-earth and understated in the way that she presents herself, but has a very strong presence. This is very consistent with the Indigo Palms customer. I think the campaign will increase our visibility and attract the appropriate consumer," he added.

The campaign, shot by renowned photographer Kurt Markus, embodies the luxurious, casual lifestyle heritage of the Indigo Palms brand and features Ms Rowan in signature pieces from the Fall/Holiday collection.

"The branding of Indigo Palms is based on life's memories and experiences. The campaign concept is based on portraying these meaningful, personal collections in Indigo Palms jeans," said Candi Nicholson, Marketing Director for the Tommy Bahama Group.

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