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Sub-Urban Brands ties up with Fred Segal for clothing line

28 Jun '06
3 min read

Multi-brand apparel Company Sub-Urban Brands Inc pursuing explosive revenue growth in the global fashion industry, has secured a milestone order with prominent fashion retailer Fred Segal to carry the Company's flagship premium WHITEBOY(R) clothing line.

Launching with Los Angeles-area based Fred Segal, a trendsetting fashion retailer, further validates core elements of Sub-Urban's strategic business model to capitalize on the multibillion-dollar worldwide youth market.

Fred Segal will sell WHITEBOY's new Fall/Winter 2006 collection of men's clothing at its prominent Santa Monica, Calif., location. Retail fashion industry stylists and buyers for the largest retail and department store companies, as well as fashion-conscious consumers, look to Fred Segal to identify new trends and styles. As a result, the Fred Segal stores frequently serve as an international showcase and launch pad for the world's most successful brands.

"It is important that the worldwide investment community understand that Sub-Urban, as a cutting-edge multi-brand company, is committed to a high growth, high revenue business model," said Joseph Shortal, Chief Executive Officer of Sub-Urban Brands.

"The launch with Fred Segal is a major business milestone in Sub-Urban's strategy to establish our brands in the forefront of the powerful youth consumer marketplace, to generate significant growth in revenues and earnings, both in the U.S. and internationally."

Through its various brands, Sub-Urban primarily targets the age 13-29 youth consumer demographic group, which comprises an estimated 40 million-plus consumers in the U.S. alone. The Company is committed to generating high-volume sales by addressing this multibillion-dollar youth market with hip styles inspired by urban and music culture.

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