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Too Inc changes name to Tween Brands Inc

10 Jul '06
2 min read

Leading specialty retailer for tween girls Too Inc has completed its name change to Tween Brands Inc and begins trading on the New York Stock Exchange under its new symbol, "TWB."

"Trading under our new ticker symbol, TWB, will remind the investment community that we are focused on catering to the tween girl," said Mike Rayden, Chairman, President and Chief Executive Officer of Tween Brands, Inc.

Tween Brands, Inc. consists of two brands, Limited Too and Justice, which sell sportswear, accessories and lifestyle items for fashion-aware tween (ages 7 to 14) girls. Limited Too was started by The Limited, Inc. (now Limited Brands) in 1987. The corporate name, Too, Inc., was adopted when the company spun off from The Limited in August 1999. The first Justice stores were opened in January 2004.

The corporate name change was brought about by a merger of a wholly-owned subsidiary into Too, Inc., with Too, Inc. surviving but renamed Tween Brands, Inc. The Company's common stock will begin trading on the New York Stock Exchange under the name Tween Brands, Inc. and the symbol TWB at the opening of trading on Monday, July 10, 2006.

The name change does not affect the rights of stockholders of Too, Inc., and current stockholders will not be required to turn in their Too, Inc. stock certificates for certificates in Tween Brands, Inc. However, any current stockholders who desire to exchange their certificates for certificates that have the new corporate name and CUSIP number may do so by mailing the certificates to the Company's transfer agent, American Stock Transfer & Trust Company, 59 Maiden Lane, New York, NY 10038. Any costs associated with the exchange will be the responsibility of the stockholders.

Tween Brands Inc is a leading specialty retailer for tween girls. At Limited Too, the company sells sportswear, related accessories and key lifestyle items for active, fashion-aware tween (ages 7 to 14) girls. Limited Too currently operates 565 stores in 46 states and Puerto Rico, and has a select number of international franchised stores.

Too Inc

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