Fresh Spirit at Pure

28 Jul '06

4 min read

Meet the cool, confident and creative designers at Pure Spirit, showing a fusion of young and exciting fashion full of attitude and individuality. Pure Spirit, one of Pure's five fashion sections on show 6-8 August 2006 in Olympia London, covers all the needs for effortlessly chic everyday wear and the parties to come.

This season Ben Sherman launch the 'City Shirt', a classic range of true Ben Sherman shirts for women. Hot and exclusive for fellow rock chicks, the range is based on London life, reflecting the brand's true British heritage with a London city twist.

House of the Gods launching at Pure will offer a capsule collection for a/w 2006 as well as a forward selling collection for s/s 2007. The designs build upon the powerful imagery of rock icons and core t-shirts embodying the spirit of selected artists, giving the collection a unique contemporary feel, now available to a broader audience.

Liu•Jo a very popular Italian brand now showing at Pure presents a mix of styles and trends for the new s/s 2007 collection, united by an overarching leitmotiv, femininity. Various ideas and products for women who want to feel sensual and sophisticated, yet always fashionable, under any circumstance.

10 Feet from the Netherlands has the ultimate cool feminine look showing cropped accessorized jeans, and daunting t-shirts with a hint of purity and innocence. The collection reflects original design of quality, transferring key trends into effortlessly wearable clothes.

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