Women's stylish & branded jeans at a click on Zafu

07 Aug '06

3 min read

A pair of jeans - considered by many to be the single most important item in az woman's closet, is also the most challenging clothing item to find. Ninety percent of women have a difficult time finding jeans that fit. Women bravely charge into dressing rooms with piles of jeans, often leaving empty handed and disheartened.

The solution to finding a great pair of jeans launched at zafu.com. Based on five years of proprietary fit research, this new online resource asks women a few simple questions about their fit, size and style preferences, and provides personalized recommendations from an ever growing database of hundreds of styles from over 70 of the country's top denim and apparel brands.

Here's how it works:
- Women visit zafu.com, a free service, and spend two minutes answering 11 questions about their fit issues with jeans, body shape, style preferences and size. No measurements are required.
- The information is passed through zafu's proprietary algorithms and a personal profile is created
- zafu then searches its denim database consisting of hundreds of styles of jeans from over 70 brands, and makes recommendations on which pairs best suit their individual fit, style and size needs
- Women click on their desired pair of jeans where they can read a personal review of how it will fit, a detailed description of the jean and see multiple images of the jean. They are then directed to anonline retailer for purchase, or they may print out a copy of zafu's recommendations to take to a store.

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