Montblanc hires young designers for its jewelry ad
11 Aug '06
1 min read
Montblanc, a luxurious goods company is going to complete its century later this year, has hired an upcoming designer to design the dress for Montblanc jewelry advertisement.
Montblanc is promoting the young designers to establish their name and clothes on the new set of advertisement scheduled to appear in the Vogue's September issue.
Models have been wearing clothes designed by designers like Jean Yu and Doo-Ri Chung while advertising for the jewelry.
President of Montblanc North America, Jan-Patrick Schmitz said that their company was shifting from mere writing instrument to a luxury and lifestyle brand.
Montblanc has hired the young designers to show the company in a new and fresh way and asked the designers to convey their vision in their designs.