Denim revival in domestic market

21 Aug '06

3 min read

As the trend for denim is shifting to skinny, baggy, and dark, the market is obviously on the shift. Denim manufacturing had been quite depressed last year, but many feel that by the end of August, things will get back on track.

Imports have been increasing in Japan and domestic manufacturing had been losing strengths for a time now, but denim manufacturing is thought of the most possible item to revive the domestic manufacturing.

Once upon a time (in the 80's), Japan had been on top of the world for denim, especially in Hiroshima, but had been dropping at a very bad pace.

Fashion in Japan announces that if the predicted dark denim hits, Japanese denim is the almighty and domestic manufacturing can gain confidence once again.

Back in the 80's, Hiroshima manufactured denim had been woven at 50million square meters per year. Later in the 90's the amount had gone down to 25 million.

The number had caught up in 2000 to 45 million and is now on the rise once again. The trend of premium jeans and casual styles had helped denim makers as almost every store carried denim.

In 2004, the amount had finally reached 55 million, back in the same level as the 80's. Once again, in the later half of 2004, the trend for premium jeans had faded away and ended with 49 million square meters, 9.9 percent decrease from the previous year 2003.

For 2006 so far, for the first half (January to June), the amount had only been at 22 million, 10.7 percent lower than the previous year.

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