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Market for golf wear is on rise

22 Aug '06
3 min read

There is a new wind blowing in the sportswear market and this time it is not the soccer/World Cup fiesta, its golf. The images many Japanese have of golf are of middle aged men playing with their clients from work, as golf is known as the sort of the rich.

The lack of land in Japan is the main reason for the image of gold being a rich sport but golf is a sport that has always been around for the middle aged men. Recently, the population of gold players has been increasing, and the market for golf wear is on the rise.

The golf wear market for 2006 is expected to be 85 billion JYen in total. The market in 2005 was at 85 billion JYEn as well, which had been a 0.7 percent growth from the previous year 2004. From the total of 85 billion JYen market size, 31.5 billion JYen is from the women's golf wear.

Fashion in Japan announces that the Athletic golf wear market on the other hand is at 15 billion JYen, only 20 percent of the market. Players in this athletic sements are like Adidas Golf and Nike Golf.

The female population starting to play golf is increasing rapidly. The trigger to this new trend is from the several female professional golf players who have been playing internationally and have been picked up by the media occasionally.

These new members of the golf world are wome in their 30's, those in the junior baby boomers population. Golf wear retailers are working now to switch their targets to these women and the rush of new brands joining the golf market is not rare now.

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