Diversified Group Al Tayer acquires cosmetic brand MISSHA
29 Aug '06
2 min read
Al Tayer Group, a leading diversified business entity in the Middle East signs a franchise agreement with Able C&C Co., Ltd., a Korea based cosmetics company which has the brand MISSHA.
With the UAE planned as the first market that will have a MISSHA store by the last quarter of 2006, the Al Tayer Group plans to cover a substantial part of the GCC with 14 stores operational by end of 2007.
A new entrant to the Middle East, MISSHA enjoys strong following among its customer base across the world. MISSHA cosmetics will be retailed through stand alone stores, bearing the signature red and white MISSHA branding.
Al Tayer Group further reinforces its market leadership in the perfumes, cosmetics and skincare segment with the acquisition of the MISSHA franchise for the GCC countries.
Established in 1979, Al Tayer Group is among the GCC's leading diverse business groups. Adding new dimensions to the country's landscape with foresight and innovation, Al Tayer Group represents some of the world's most renowned brands in the Automobile, Fashion, Jewelry, Perfume & Cosmetics and Publishing as well as Business & Service industries. Headquartered in Dubai, UAE, the Group comprises 20 companies and over 3,500 employees.
The Group's Fashion and Jewelry division represents some of the most exclusive brands like Asprey & Garrard, Bvlgari, Boucheron, Bottega Veneta, Dolce & Gabanna, Giorgio Armani, Gucci, Sergio Rossi and Yves Saint Laurent. With the opening of the largest Harvey Nichols store outside of the UK, Al Tayer Group further consolidates its position as the largest luxury retailer in the region.