Sub-Urban's contract with acclaim designer Heidi Minx in DNR Magazine

29 Aug '06

2 min read

Sub-Urban Brands Inc, a multi-brand apparel company pursuing high-margin revenue growth in the global fashion industry, has announced that leading DNR magazine has spotlighted the Company's recently executed agreement with celebrated designer Heidi Minx in an article in the current issue of the fashion industry publication.

The article, appearing on page 26 of the DNR edition dated August 28, 2006, discusses Ms. Minx's engagement to design a limited edition line for Sub-Urban's cutting-edge WHITEBOY brand.

"Notice in leading fashion industry publications of this sort are indicative of the success of our branding, design and business strategies," said Joseph Shortal, Chief Executive Officer of Sub-Urban Brands.

Ms. Minx is widely acclaimed for her innovative design and use of textures. Her custom pieces have been worn prominently by popular recording artists, such as Avril Lavigne and Bif Naked.

Following early adoption by trendsetters in the entertainment and fashion world, Sub-Urban's WHITEBOY brand has risen in profile and prestige.

The brand's retail launch is scheduled for September, through leading Los Angeles-area fashion boutique Fred Segal Santa Monica.

Based in Los Angeles, now considered the entertainment and new apparel manufacturing capital of the United States, Sub-Urban's printing techniques, washes, embroideries and appliques have galvanized youth culture and A-list celebrities, including actor Don Cheadle ("Crash"), rock star Tommy Lee (Motley Crue) and actor Jessica Alba, among many others.

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