Masters of Linen labels & brands at Pitti Uomo

26 Jun '06

2 min read

Linen fits all menswear markets, from sportswear which develops at Pitti Uomo, to its luxury counterpart "upper casual", and especially in shirting and suiting: tradition with a contemporary edge, reaching for exclusivity and excellence.

We wish to thank the exhibitors in growing numbers who put European quality and creativity forward in their linen collections.

This season they were offered the whole range of Masters of Linen labels, handbboks with care instructions, didactic brochures and DVDs for sales trainings and an innovation: handcrafted show cards, made in the collections' linens. Many thanks to Masters of Linen weavers who supplied the samples in record timing !

So each partner could select the items most tailored to their needs, to show the added value of high quality linen made in Europe. This information is much appreciated by retailers, and by exhibitors as a support to their own quality message. Which probably explains the interest in new personnalized frames and small size stickers which fit seamlessly in sober and stylish stands.

MASTERS OF LINEN is a subsidiary of the CELC (European Flax and Hemp Confederation), the only European agro-industrial body to bring together players working in all stages of the flax/linen supply chain, from plant to fabric, including scutching and spinning.

MASTERS OF LINEN

More Master of Linen News... More Fashion News - France...