Interviews
News Flash
Most of younger generation prefers shopping
05 Sep '06
3 min read
Isetan's Shinjuku store, in Tokyo, posted the highest sales figure of the 16 stores with three consecutive years of growth. One reason is its willingness to tear down walls between brands.
The most recent example of this mindset is the women's shoe department on the first floor. Shoppers will not find any ostentatious advertisements or displays, but Isetan is hoping they will find a chic experience.
Department stores have been ridiculed as mere rental agencies, leaving most of the merchandising decisions - such as product lineup and when to mark down prices - to their lease-holders. The result is department stores that all look alike and turn off clients.
Strategies with different events and sales had been undergone to differentiate themselves but most other department stores had resulted in just copying one and another once again.
Until now, department stores had only been able to compete with the tenants they owned but now, as many department stores are remodeling, they are working to create their own shopping environment.
Isetan Shinjuku was among the first to create a retail corner featuring merchandise selected by its own buyers. Currently, most department store have their own buyers and a space for own selected goods. Still, none can compete with the abundant choices of imported brands as Isetan has.
Mituskoshi Nihonbashi store will start creating a self-edited store space for kid's apparel as the sales in the same department had been declining.
The most recent example of this mindset is the women's shoe department on the first floor. Shoppers will not find any ostentatious advertisements or displays, but Isetan is hoping they will find a chic experience.
Department stores have been ridiculed as mere rental agencies, leaving most of the merchandising decisions - such as product lineup and when to mark down prices - to their lease-holders. The result is department stores that all look alike and turn off clients.
Strategies with different events and sales had been undergone to differentiate themselves but most other department stores had resulted in just copying one and another once again.
Until now, department stores had only been able to compete with the tenants they owned but now, as many department stores are remodeling, they are working to create their own shopping environment.
Isetan Shinjuku was among the first to create a retail corner featuring merchandise selected by its own buyers. Currently, most department store have their own buyers and a space for own selected goods. Still, none can compete with the abundant choices of imported brands as Isetan has.
Mituskoshi Nihonbashi store will start creating a self-edited store space for kid's apparel as the sales in the same department had been declining.
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