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No nonsense launches SleepWhere? – Contest
31 May '06
2 min read
No nonsense dares consumers to wear their sleepwear out of the house and into their daily routines with new online photo contest.
The SleepWhere? contest, which began Monday, is aimed at female consumers brave enough to slip on their pjs, grab a friend and a camera and head to their favorite spot. The craziest photo could win a trip for two to NYC to see the sold-out off-Broadway, The Pajama Game!.
The SleepWhere? contest began accepting photo submission on Monday, April 16, 2006 and will continue accepting photos through May 12, 2006. No nonsense wants to know how much women love their PJs and the craziest places they are willing to wear them. Participants must visit www.nononsense.com to submit their best photo along with a short caption, showing the world how much they love their jammies.
A panel of independent judges will choose five winners per week for four weeks for a total of 20 semi-finalist. The first 20 winning photos will be posted online for public voting, narrowing the contest to five finalist, awarded $500 each.
The finalists compete again in a second round of online voting for the grand prize (ARV $3200): a trip for two to NYC, including airfare and hotel, tickets to The Pajama Game!, $1000 spending money, plus attend a post-show dessert reception to meet the cast after the show. The runner-up will be awarded a $1000 check. Twenty weekly winners will be given a No nonsense gift pack filled with pjs, socks, foot comfort, hosiery and more (ARV $100 each).
The SleepWhere? contest, which began Monday, is aimed at female consumers brave enough to slip on their pjs, grab a friend and a camera and head to their favorite spot. The craziest photo could win a trip for two to NYC to see the sold-out off-Broadway, The Pajama Game!.
The SleepWhere? contest began accepting photo submission on Monday, April 16, 2006 and will continue accepting photos through May 12, 2006. No nonsense wants to know how much women love their PJs and the craziest places they are willing to wear them. Participants must visit www.nononsense.com to submit their best photo along with a short caption, showing the world how much they love their jammies.
A panel of independent judges will choose five winners per week for four weeks for a total of 20 semi-finalist. The first 20 winning photos will be posted online for public voting, narrowing the contest to five finalist, awarded $500 each.
The finalists compete again in a second round of online voting for the grand prize (ARV $3200): a trip for two to NYC, including airfare and hotel, tickets to The Pajama Game!, $1000 spending money, plus attend a post-show dessert reception to meet the cast after the show. The runner-up will be awarded a $1000 check. Twenty weekly winners will be given a No nonsense gift pack filled with pjs, socks, foot comfort, hosiery and more (ARV $100 each).
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Pratik Gadia
The Yarn Bazaar - Filosha Infotech Private Limited
Dr. Sameer Sood
National Institute of Fashion Technology
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