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Cosmetic maker Axilone launches new fragrance line – INEKE

20 May '06
2 min read

Axilone, one of the main leaders in caps and closures for the perfume, cosmetics and make up industry, is the only producer of plastic and metal components based in Europe, in United states and in China. Axilone is positioned to respond to the global needs of its customers.

INEKE … KEenly INdependent
Fragrances often evoke a personal memory or story. A new fragrance line – INEKE – is no exception to that rule…

Through the design of its fragrance packaging – from the bottle to the outer carton – INEKE tells us stories. It is a story of a merging between masculine and feminine, a story of cubic and circular forms, a story of heavy and semi-rigid material – lyrical vignettes that stand out from others in the market…

To realize this vision, Ineke chose :

- a simple and architectural packaging that could be used for both women's and men's fragrances.

- a mix of cubic and circular forms : the square cap manufactured by AXILONE rests on a cylindrical bottle made of heavy glass, keeping the packaging from becoming too feminine.

- a use of bakelite plastic with a matte finishes imparting modernity, since glossy bakelite can appear retro.

while paying keen attention to the small details :

The cap has rounded corners and a subtly concave top surface with adeboss of the company logo, providing the primary branding for the fragrance line.

A semi-rigid folding box manufactured by ALLIORA protects the fragrance bottle. The carton construction is complex, reinforced with a heavy inner layer. The paper has a warm, matte texture ideal for the photography, illustration and text that appear on three sides of the carton. The fronts of the cartons are more understated to maintain a cohesive look across the line.

Staring : Ineke Rühland as the perfumer and creative director, Alliora as the folding and set up box manufacturer, and Axilone as the caps & closures manufacturer.

ILEOS is a major actor in luxury and health packaging, employing about 3100 personas over the world. ILEOS and its subsidiaries Alliora, Axilone, Packart, Pixxent, Rotanotice, Seufert and Socoplan/Flexpaq realized a turnover of 244 M€ in 2005.

Ileos GmbH

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