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House of Taylor prepares for peak jewelry sales season
19 Sep '06
2 min read
House of Taylor Jewelry Inc provided an update on operational milestones as the company prepares for the peak jewelry sales season.
The company said its strengthened sales team and expanded diamond jewelry collections are fueling accelerated retail penetration, with more than 30 new independent retail doors opened over the recent several weeks.
House of Taylor Jewelry's geographic presence has expanded to 35 states in the US, and now also includes Mexico City, Cozumel and Cabo San Lucas in Mexico and St. Lucia, St. Kitts, St. Thomas, St. Martin, Bonaire, Aruba, Jamaica and the Bahamas in the Caribbean.
House of Taylor Jewelry continues to complement its offering, with 120 new and exclusive color stone, pearl and diamond pieces recently added to supplement its premium brand, Elizabeth.
The company has commenced its peak season marketing campaign to increase consumer awareness of the brands and to strengthen a cooperative marketing program designed to add visibility and drive traffic to retail distribution channels.
House of Taylor Jewelry has also proudly launched its newly designed Web site, featuring high-resolution photographs of the company's branded jewelry collections and user-friendly navigational tools, including a new interactive investor relations section.
"Our corporate Web site will become an increasingly important extension of our marketing initiatives worldwide as we continue to achieve operational milestones and rollout House of Taylor Jewelry's multi-brand product lines," said Jack Abramov, President and Chief Executive Officer.
The company said its strengthened sales team and expanded diamond jewelry collections are fueling accelerated retail penetration, with more than 30 new independent retail doors opened over the recent several weeks.
House of Taylor Jewelry's geographic presence has expanded to 35 states in the US, and now also includes Mexico City, Cozumel and Cabo San Lucas in Mexico and St. Lucia, St. Kitts, St. Thomas, St. Martin, Bonaire, Aruba, Jamaica and the Bahamas in the Caribbean.
House of Taylor Jewelry continues to complement its offering, with 120 new and exclusive color stone, pearl and diamond pieces recently added to supplement its premium brand, Elizabeth.
The company has commenced its peak season marketing campaign to increase consumer awareness of the brands and to strengthen a cooperative marketing program designed to add visibility and drive traffic to retail distribution channels.
House of Taylor Jewelry has also proudly launched its newly designed Web site, featuring high-resolution photographs of the company's branded jewelry collections and user-friendly navigational tools, including a new interactive investor relations section.
"Our corporate Web site will become an increasingly important extension of our marketing initiatives worldwide as we continue to achieve operational milestones and rollout House of Taylor Jewelry's multi-brand product lines," said Jack Abramov, President and Chief Executive Officer.
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