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Legendary designer Oleg Cassini leaves legacy of dressing women

28 Mar '06
2 min read

Given that the average age of bride is 27, most recent fans of Oleg Cassini were not even born during the designer's reign as couturier to First Lady Jacqueline Kennedy during the early 1960's. In fact, most mothers of current brides were young girls themselves during the Camelot era, which solidified Cassini's fame as an international fashion icon.

"Oleg Cassini had a rare gift for fashion design, combined with an innate sense of how to compliment the feminine physique," states Bob Huth, CEO of David's Bridal, the national bridal retail chain with whom Mr. Cassini formed a partnership in the early 1990's.”

“Cassini joined forces with David's Bridal during the company's early years when the firm was revolutionizing the bridal industry by stocking stores with wedding gowns and bridal party attire in virtually all sizes that could be tried on and taken home that day. "The Oleg Cassini Collection was the first of several designer offerings at David's and has been extremely well received by our customers," according to Huth.”

"For the past 15 years Oleg has inspired the David's Bridal design team, who've had the opportunity to understand the Cassini design point of view," says Huth. “The Oleg Cassini Collection, offered exclusively at David's Bridal, will continue to evolve with the changing bridal fashion market, always keeping a mindful eye to Mr. Cassini's sense of design and fashion sensibility."

"Oleg was thrilled when he learned that one of his gowns would be featured on the cover of Bride's," says Lee Applbaum, Senior Vice-President of Marketing for David's Bridal. "In his own inimitable fashion, he said, 'it's about time!' “The company is planning a celebration in Mr. Cassini's honor on the day the magazine hits newsstands, April 11th, which, coincidentally, would have been his 93rd birthday.

With more than 50 years of bridal and special occasion experience, David's Bridal understands the importance of providing women with a vast selection of exquisitely crafted dresses, available at affordable prices.

David's Bridal

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