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Lotto Sport Italia net sales up 13% to €132.5mn
11 Oct '06
3 min read
The first six months of 2006 have confirmed growth expectations for Lotto Sport Italia. Up to 30 June, sales of Lotto brand products reached 132.5 million euros compared to the 117.7 million euros in 2005.
Many were the elements that brought about this result: the Italian market's recovery, the progressive implementation of the internationalisation process, product assortment and efforts in the area of communication.
After a prolonged period of stability, the market in Italy recorded a growth rate of 5 percent and represents 28 percent of the total sales.
The recorded performance was influenced by positive results both in Europe, which increased 14 percent as a whole, and in Asia and the American continent, which grew 18 percent altogether.
A particular boost was received not only from Mediterranean countries —ever the Italian company's core business, noting the growth of France ( 6percent) and Spain ( 10percent)—; following important investments made, excellent results were also obtained from some Northern European markets such as Germany ( 27percent), Holland ( 93percent) and Austria ( 64percent).
Strengthening of the distribution network brought about growth both in Eastern Europe, led by Romania (48 percent) and Serbia (224 percent), and in Africa-Middle East with Algeria ( 129 percent) and Saudi Arabia ( 25 percent).
In terms of product assortment, apparel takes 56percent of sales, shoes 40percent, and the remaining percentage of 4percent goes to accessories. The greatest growth was recorded in the first category (14 percent) thanks to an expansion in the leisure sector in a significant number of markets.
Many were the elements that brought about this result: the Italian market's recovery, the progressive implementation of the internationalisation process, product assortment and efforts in the area of communication.
After a prolonged period of stability, the market in Italy recorded a growth rate of 5 percent and represents 28 percent of the total sales.
The recorded performance was influenced by positive results both in Europe, which increased 14 percent as a whole, and in Asia and the American continent, which grew 18 percent altogether.
A particular boost was received not only from Mediterranean countries —ever the Italian company's core business, noting the growth of France ( 6percent) and Spain ( 10percent)—; following important investments made, excellent results were also obtained from some Northern European markets such as Germany ( 27percent), Holland ( 93percent) and Austria ( 64percent).
Strengthening of the distribution network brought about growth both in Eastern Europe, led by Romania (48 percent) and Serbia (224 percent), and in Africa-Middle East with Algeria ( 129 percent) and Saudi Arabia ( 25 percent).
In terms of product assortment, apparel takes 56percent of sales, shoes 40percent, and the remaining percentage of 4percent goes to accessories. The greatest growth was recorded in the first category (14 percent) thanks to an expansion in the leisure sector in a significant number of markets.
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