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Li Ning formally ties-up with O'Neal, to sell basketball shoes in 2007
14 Oct '06
1 min read
The CEO of Li Ning Group stated, Adidas has McGrady and now Li Ning has O'Neal.
Ball athletes will represent special products, O'Neal can make Li Ning's strength rapidly increasing in basketball field.
The yearly turnover of Chinese sporting goods is around RMB50 billion. At present, Nike has a turnover of around RMB410 million per year, Adidas has sales figure of around RMB385 million per year and the third is Li Ning, with a sales of around RMB300 billion per year.
In China, basketball is becoming the foremost athletic sports and the very best and a basketball series' products will dominate biggest sporting brand.
According to an agreement signed between Li Ning and O'Neal, they will introduce “Li Ning Shag” series' special basketball products, on which will be printed O'Neal name along with the numbers on basketball team and O'Neal signature.
Initially, “Li Ning Shag” series' special basketball products will be sold in China Taiwan, Hong Kong, Macao and China mainland.
The first style of “Li Ning Shag” series' basketball shoes will come out in January 2007 with a total of 320 pairs.
Ball athletes will represent special products, O'Neal can make Li Ning's strength rapidly increasing in basketball field.
The yearly turnover of Chinese sporting goods is around RMB50 billion. At present, Nike has a turnover of around RMB410 million per year, Adidas has sales figure of around RMB385 million per year and the third is Li Ning, with a sales of around RMB300 billion per year.
In China, basketball is becoming the foremost athletic sports and the very best and a basketball series' products will dominate biggest sporting brand.
According to an agreement signed between Li Ning and O'Neal, they will introduce “Li Ning Shag” series' special basketball products, on which will be printed O'Neal name along with the numbers on basketball team and O'Neal signature.
Initially, “Li Ning Shag” series' special basketball products will be sold in China Taiwan, Hong Kong, Macao and China mainland.
The first style of “Li Ning Shag” series' basketball shoes will come out in January 2007 with a total of 320 pairs.
Fibre2fashion News Desk, China
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