Footwear merchant ShoeMall is strengthening its e-commerce site, which will allow visitors to browse by size and by price range. This company is also releasing its printed 48-page catalog, which will be mailed to the target audience this week.
The company is targeting audience in the age group of 25-54 who buy at least four shoe pairs a year and are shopping online.
Shoemall also plans to promote sales through commercials in leading national magazines.