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Pure celebrates 10 years in fashion

24 Oct '06
3 min read

With a 10 year anniversary on the doorstep, Pure is presenting its 20th seasonal show 11.12.13. February 2007 at Olympia.

Delivering a complete fashion portfolio of 800 womenswear collections from fresh spirited labels showing new unseen designer talents to the more well known inspirational brands, Pure will uncover everything there is to see for the Autumn/Winter 2007/08 buying season.

Edited into five sections for ease of buying, this season Pure will unveil it's largest Spirit section to date, expanding further into the National Hall, marking its position as the UK's biggest directional womenswear fashion exhibition.

Young urban chic labels in Pure Spirit will include gestuz and ichi from Denmark, Looking Glass, Religion, Fever, Duck and Cover who are some of the many British creative brands who will add their buzzing atmosphere at the new edition of Pure Spirit.

Continuing to offer buyers an unrivalled and diverse product mix from innovative and high-end designer through to commercial, fast fashion and street brands, buyers can visit their key suppliers and best selling brands at Pure such as Marimekko, Aftershock, PENNYBLACK, Renaissance Avoca, CCDK, Fenn Wright Manson, Poetic Justice and Punkyfish.

Increasingly rely on Pure as a key hunting ground to bag the hot new brands that will give them a competitive edge over the high street.

Brands such as Jo Jo Phillips from UK and the Belgian Lino Factory, new to Pure will quickly follow suit.

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