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Cherokee & Fawaz Al Hokair JV for fashion & home textiles market

31 Oct '06
2 min read

Cherokee Inc announced that it has signed an exclusive international license agreement with the Fawaz Al Hokair Group the largest retail group in the Kingdom of Saudi Arabia; Fawaz Al Hokair also operates in the Middle East and North Africa (MENA) region. The countries include Saudi Arabia, United Arab Emirates, Qatar, Bahrain, Kuwait and Oman.

The agreement includes a wide range of categories including men's, women's, and children's clothing, footwear and home textiles.

Mohammed Adil, CEO of Fawaz Al Hokair said, “By capitalizing on the successful global growth of the Cherokee brand, coupled with our regional expertise, I am confident that Fawaz Al Hokair, alongside Cherokee, will enjoy tremendous success throughout the Persian Gulf States. The addition of Cherokee will enable rapid expansion of our hypermarkets and other retail formats.”

“We are extremely proud to partner with Fawaz Al Hokair, the market leader in the Gulf Region. Our “world brand” team will collaborate with Fawaz Al Hokair to make Cherokee a leading family lifestyle brand in their hypermarkets and free standing stores throughout the Persian Gulf Region,” said Mark Nawrocki, Senior Vice President Marketing, Cherokee Inc.

Larry Sass, Senior Vice President Business Development, Cherokee Inc said, “Our expansion into the Persian Gulf is another step towards achieving our “world brand” objective.”

Cherokee Inc

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