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Samsonite to slip into lifestyle brand
27 Nov '06
1 min read
In order to establish Samsonite as a lifestyle brand, CEO Marcello Bottoli wants that the company should offer ranges of various products like footwear, specs and watches. Samsonite, which is recognized as a luggage brand, will now be seen in a new image.
He said the brand is being developed keeping in mind both functional and fashion point of views. Company is manufacturing a product range which will satisfy requirements of intellectual tourists.
He said the brand is being developed keeping in mind both functional and fashion point of views. Company is manufacturing a product range which will satisfy requirements of intellectual tourists.
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