Jewelry retailer Ross-Simons offer consumer options & benefits

28 Nov '06

2 min read

In a boldly calculated strategy, Ross-Simons, the venerable Rhode Island-based jewelry retailer,has launched an all-certified diamond Web site that directly challenges the category leaders: Web diamond goliaths Blue Nile and Diamonds.com.

The company's new site, http://www.ross-simons.com/diamonds, offers thousands of certified diamonds at the best prices in the country, promising the finest quality and standards, along with the widest, most varied selection of settings and styles.

Ross-Simons president and CEO Darrell Ross characterized his company's entrance into this battle as nothing short of revolutionary. "Officially beginning today, Cyber Monday, we are going to forever change the way people buy diamonds," he stated. "All-certified diamonds at the lowest prices anywhere. Period."

"We will deliver what we promise, at prices previously unthinkable. Plus, as a trusted retail jeweler, we offer the associated benefits and security. Our Web site gives customers a choice of thousands of diamonds.

All certified -- with a range of classic and fashion settings, and the advantage of visiting any of our retail stores to touch and view their purchases," Ross said. Ross-simons.com/diamonds also offers free overnight shipping, deferred payment options and a unique trade-in/trade-up policy.

Ross-Simons join the best Internet Web sites by making the shopping experience simple. The site's architecture is straightforward, start to finish in just three steps. The site will be especially useful to uninitiated young men in the market to purchase their first diamond.

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