Tissot to air NASCAR on ABC-television

28 Nov '06

2 min read

Swiss watch brand Tissot, the Official Timekeeper and Watch for NASCAR, will bring its sponsorship of NASCAR's Victory Lap to life on Wednesday, November 29th, centered in New York City's Times Square by rewarding the top 10 NASCAR NEXTEL Cup Series drivers each with a new T-Touch NASCAR Special Edition watch.

Jimmie Johnson, the NEXTEL Cup Series champion, will also receive a limited edition Tissot Heritage 150th Anniversary watch. The presentation will be held at ESPN Zone as one of the highlights of the morning. Tens of thousands of fans are expected to attend the event in the heart of midtown Manhattan.

“We are excited to be timing victories for NASCAR and its fans in New York City during Champions Week,” stated Olivier Cosandier, U.S. Brand Manager, Tissot Swiss Watches.

“The top 10 NASCAR NEXTEL Cup Series drivers and their respective teams embody precision, performance and dependability, all characteristics that parallel Tissot's heritage and DNA. We congratulate and wish them all the best of luck for a successful 2007 season.”

The newly launched T-Touch NASCAR Special Edition provides fans with a timepiece that boasts innovative and proprietary technology. In addition to time and date, the T-Touch offers six touch-screen (tactile) functions, including: compass, temperature, chronograph, alarm, altimeter and barometer (meteo).

Other elements of Tissot's campaign include sponsorship of the NASCAR Victory Lap breakfast for media and VIP guests at ESPN Zone. Tissot will also air its NASCAR “Timing Your Victories” commercial on the ABC-television jumbo-tron throughout the day.

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