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Iconic Sport featured in Schoeller Zoom Catalogue

11 Jan '07
3 min read

Selected garments from Iconic Sport Inc have been chosen for feature presentation in the 2007 edition of the annual Zoom Catalogue of Swiss-based, Schoeller Textil AG. The Zoom Catalogue is Schoeller's key marketing document and is direct-mailed to a circulation of over 17,000 in North America, and over 60,000 worldwide.

Its purpose is to inform garment manufacturers, retailers, and apparel industry executives of market innovations and brand usage of Schoeller fabrications and technologies. The catalogue also serves as a significant educational vehicle for both media and retailers.

Established in 1868, Schoeller is an international high-tech company specializing in the development and manufacturing of sophisticated, functional fabrications and textile technologies.

Iconic Sport, launched at the 2006 PGA show, was one of the first women's golf apparel companies to champion functional performance enhancement in combination with luxury style. Garments from Iconic were selected from an initial list of candidates that according to Schoeller USA's, Director of Marketing and Communications, Sheree Halleran, was "genuinely large."

The criteria included something legitimately new, not repeated in the market, or a carry over from one season to the next. "We were excited to see Schoeller in the women's golf market," said Halleran. "Golf is a key target for our North American market strategy, so this was an excellent opportunity to demonstrate Schoeller in our initiatives."

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