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Flawless Diamond launches Aum Jewellery

18 Jan '07
2 min read

Flawless Diamond (India) Limited in its constant endeavour to re-invent itself in a fast changing world, has taken significant measures to launch a contemporary brand in India and overseas: Aum Jewellery. The first flagship store Aum Galleria opened at Novelty Chambers, (Novelty Theatre), Grant Road (East), in South Mumbai.

Aum is basically a line of diamond jewellery. The diamonds used are the natural ones, colored ones and unusual black diamonds. Diamonds are in a myriad of lovely shapes - heart shaped, ovals or tapered baguettes, among others.

The 18 karat yellow gold that is used has a rhodium plating which imparts a lovely white finish. If the clients ever want the original gold look, it can be re-done.

Along with diamonds, the precious stones used are rubies, emeralds and sapphires. A plethora of semi precious stones used, including unusual Iolites, Citrines and Tourmalines, makes the jewellery look distinctive and gorgeous. Mostly light weight designs, the jewellery is in the affordable range.

Abhishek B. Jain, President, Aum Jewellery is young, dynamic and a man driven with passion. Bold initiatives and innovative marketing, exemplify his strategy for Aum. “Aum Jewellery encompasses a range, which is modern and contemporary.

It is trendy with an Indian touch, a look that has come to stay. The jewellery has been styled for the young and the young at heart”, says Abhishek Jain. “We are sparing no effort into the creation and building of the Aum brand”, added Abhishek Jain.

Gautam Bannerjee, at Aum, is the designer par excellence. He has honed his jewellery designing skills, both under Indian gurus and American firms such as Tiffany's, Harry Winston, H. Ritani and Namdar. Under him are in-house designers to fulfill the needs of any clients.

Flawless Diamond Ltd

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