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Kerela to get the taste of RED!

05 Feb '07
3 min read

Red Tape, India's leading lifestyle brand launched its first exclusive retail outlet in Kottayam, thus marking its entry into Kerela. The latest addition to the Red Tape retail outlets was inaugurated by Padmabhushan recipient Chief Justice of High Court of Kerela (Retd.), Mr. K.T. Thomas. Along with Mr. Thomas, storeowner Mr. Faizal was also present at the launch. The K.K Road store is the 41st exclusive Red Tape store to be opened across the country.

The plush 900 sq. feet store will house the entire men's range portfolio of Red Tape, including the Men's garments as well as the complete Men's footwear range.

Talking about Red Tape enering Kerela, Mr. Shuja Mirza, VP (Marketing), Red Tape said, 'Kerela is a State associated with beauty and splendor, it gives us great pleasure to open our first exclusive outlet here – In God's own country! We bring to Kerela our entire product portfolio that offer international styles, unmatched comfort and world-class quality and we are more than certain that the fashionistas here will love the Red Tape collection'.

As one of India's leading lifestyle brands, Red Tape's core competency lies in providing international styles of excellent quality to its customers. The entire Red Tape range is designed by the in-house Red Tape design team based out of London and the price point for the Red Tape clothing range begins that will be appreciated by the price conscious and the fashion savvy customers alike.

Mr.Faizal, the Retail store owner said, 'Red Tape is a high fashion yet value for money brand and Red Tape's commitment to quality while incorporating international styles and setting trends is very impressive'.

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