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Hasbro deals to bring extensive apparel collection to Steve & Barry's stores

19 Feb '07
2 min read

HPG, the licensing team of Hasbro Inc announced that it has signed a licensing agreement that will launch an extensive apparel collection in Steve & Barry's stores nationwide in spring and fall 2007. The deal includes 12 well-known Hasbro properties, the largest line-up that HPG has granted to any single licensee in the apparel category to date.

“We're delighted to be working with Steve & Barry's to extend Hasbro brands in cool and trend-right ways within the ever changing apparel category,” said Jane Ritson-Parsons, president of HPG.

“They are revolutionizing the way people shop for clothing and we wanted Hasbro brands to be a part of that phenomenon. Steve & Barry's current and growing retail presence combined with their original in-store merchandising and cross-promotional strategies will put our properties front-and-center among consumers of all ages in a hip and stylish manner and that's a big win for everyone.”

The deal includes a wide variety of iconic brands such as MR. POTATO HEAD, TONKA, MY LITTLE PONY, G.I. JOE, TRANSFORMERS, CANDYLAND, SCRABBLE, MONOPOLY, OPERATION, MAGIC: THE GATHERING, and DUNGEONS & DRAGONS. The agreement will result in a range of Hasbro-inspired apparel being featured at Steve & Barry's, including T-shirts, hoodies, casual bottoms, sports hats and outerwear.

“It is rare to work with a company that has so many brands that resonate with generations of consumers, and that was very appealing to us,” said Andy Todd, president of Steve & Barry's. “This new addition to Steve & Barry's expanding portfolio promises to provide inspiration for fun and creative designs that will delight shoppers who are big toy and game fans.”

Steve & Barry's University Sportswear , USA

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